In January, HIP LAND MUSIC launched FRIENDSHIP. DAO, an artist-driven Web3 neighborhood mission that may be a pioneering initiative for the Japanese music trade. The revenue construction of the music trade is altering, and FRIENDSHIP. DAO goals to convey collectively all those that assist artists and music, making a neighborhood that may result in a number of collaborations via ongoing musical actions. We talked with Yuto Uchino from The fin., who’s energetic not solely in Japan however abroad as effectively, and Shacho from SOIL & “PIMP” SESSIONS, about FRIENDSHIP. DAO’s potential and beliefs.
Jay Kogami: What led you to create FRIENDSHIP. DAO?
Yuto Uchino: I’ve been a part of the digital distributor FRIENDSHIP., serving as a curator, because it was first launched. Once I was working with my group to develop a broad vary of concepts for a DAO, I spotted that the FRIENDSHIP.’s exercise philosophy had so much in widespread with DAOs. FRIENDSHIP. DAO started when our group determined to make use of a DAO to deal with issues which couldn’t be solved with Web2.0, and to unravel as but unresolved issues confronted by the music market, which has developed alongside the traces of music streaming. This all occurred on the identical time that abroad impartial artists have been beginning to generate buzz by releasing their music utilizing NFTs. A rising variety of individuals round me have been investing in cryptocurrency, so I used to be stored continually abreast of details about Web3. Nonetheless, even then, I spotted that there wasn’t a lot affinity between NFTs and music.
Kogami: What do you imply?
Yuto Uchino: Most of what individuals have been speaking about in relation to NFTs have been excessive worth transactions. Nonetheless, when music was launched utilizing NFTs, you didn’t hear about whether or not it really reached individuals; whether or not they shared it; whether or not they heard it. These sorts of questions went unanswered.
Conceptually, a DAO is created and operated as a brand new group. In contrast to current buildings, through which all the things is targeted on platforms operated by giant firms, like streaming companies and YouTube, within the DAO, we created a brand new group targeted on the music itself, connecting totally different individuals and pointing to a brand new future for the music trade. Particularly, with FRIENDSHIP.DAO we wish to use Web3 applied sciences to visualise and restructure the human networks which might be so arduous to see within the trade.
Kogami: What particular music-related issues do you assume Web2.0 has been unable to deal with?
Yuto Uchino: For lots of indie artists, streaming on streaming companies doesn’t translate into precise gross sales. CDs additionally promote much less, and it’s making it tougher to lift cash for actions. Within the music streaming enterprise, the stream of cash has turn into concentrated and centralized, making it tougher for indie artists and DIY artists to lift funds. This centralized distribution of cash has weakened the underground and indie scene, and there are fears that the entire framework of recent music creation might break down.
Kogami: Shacho, what do you assume?
Shacho: We’re concentrating on each followers in Japan and abroad, and the way in which individuals entry music abroad is completely totally different from Japan. Abroad, artists are continually asserting contemporary new songs on Bandcamp, and this has turn into a longtime method. Artists all over the world on the frontlines of the jazz scene are releasing new works and reaching robust gross sales and bodily distribution, concurrently, throughout nationwide borders. The distribution system could be very totally different in Japan. Wanting from the surface on the velocity with which issues transfer abroad, it’s very irritating not to have the ability to participate in it.
Kogami: Bandcamp’s service was created based mostly on the music framework that was in place earlier than the rise of streaming, so it’s attention-grabbing to see that it nonetheless attracts so many artists and followers.
Shacho: Bandcamp has social media features, too, so you may see songs that have been bought by well-known DJs or by different individuals whose musical tastes are much like your personal. It fuses the very best elements of Web2.0 and conventional media.
Kogami: One of many belongings you’re attempting to do with FRIENDSHIP.DAO is to create sustainable income streams for all types of artists. What sort of approaches do you assume you should use to attain that?
Yuto Uchino: When speaking about producing income and compensation, one main downside is that, beneath Japanese regulation, you can’t use cryptocurrency for transactions. If this difficulty was addressed, it could make it simpler for Japanese artists common with abroad audiences and energetic in abroad music scenes to attach with individuals outdoors Japan.
To allow artists to become profitable on FRIENDSHIP.DAO, we’re envisioning introducing some extent system. We’re fascinated about setting issues up in order that when work or collaborations are carried out, factors are assigned based mostly on individuals’s actions. We’d like to make use of cryptocurrency for funds sooner or later.
Kogami: Who can participate within the DAO?
Yuto Uchino: In its first stage, it’ll be artists which might be releasing music via FRIENDSHIP. Sooner or later, we additionally plan to open this as much as overseas artists. Then we’ll develop the scope to all types of individuals working within the music trade. The way in which we see the DAO as getting used is for contributing to communication between individuals working within the trade, stimulating enterprise. Finally, we’d prefer to make it potential for listeners to take part as effectively, immediately connecting the individuals who hearken to music with the artists that create it.
Kogami: What, particularly, is your first objective?
Yuto Uchino: We’re not attempting to attain profitability within the DAO’s first stage. As a substitute, we wish to reinforce the weather that function communication instruments, serving to members broaden their networks. Our objective is to attach proficient individuals, expert engineers, and folks with specialised information, who’re buried within the trade’s present construction, by relaying job gives and giving them the suitable to participate in tasks. The decentralized organizational construction of a DAO will change the strategies by which individuals participate in musical actions and tasks, and can change how they contribute at a private stage. I feel this organizational construction is a good match for the music market.
Kogami: If you happen to have been capable of finding promoters outdoors Japan, you’d wish to collaborate on tasks with them, proper?
Yuto Uchino: FRIENDSHIP.DAO would create synergy by visualizing networks of individuals abroad who can assist Japanese artists. We additionally plan to make it potential to credit score them in artists’ works. With FRIENDSHIP.DAO, we’re using a mechanism to visualise credit by recording them in a blockchain.
Kogami: What hopes do you will have for the Web3-native artists and creators that we’re more likely to see sooner or later?
Shacho: As a creator, I wish to see them create music with even higher sound high quality. Nonetheless, within the music streaming period, the mainstream method is now to create music with low audio constancy, optimized for the audio system of cell units. I’m very curious to see if Web3 artistic actions restore the worth positioned on audio high quality. I’m additionally excited by how musical experiences and leisure will likely be created for the metaverse. In fact, real-life, dwell music will dwell on. We will’t enable it to vanish. I’m simply nervous that, as musical experiences turn into extra divided, akin to via VR performances within the metaverse, audio high quality would possibly degrade even additional.
Yuto Uchino: Future generations of artists received’t simply have the ability to entry music all over the world, it’ll additionally turn into commonplace for them to collaborate with artists all through the globe. Creators will join with one another no matter their nations and the place they’re energetic, so we’ll see new, unprecedented music being made. I’m wanting ahead to listening to the music created via these collaborations. I additionally wish to get began on these sorts of artistic actions myself.
Shacho: I feel that Web3 will likely be an incredible match for Japanese artists and bands with a powerful abroad focus. Translation expertise has additionally developed fairly a bit, so the language barrier is shrinking. Utilizing DAOs and NFTs and speaking in English from the very begin will, I feel, flip right into a approach to join with the world at giant.
–This text by Jay Kogami first appeared on Fakazakamp Japan.
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