Sony Music Masterworks has introduced a majority funding in Proactiv Leisure, primarily based in Barcelona.
Proactiv Leisure is a number one producer of dwell music and experiential occasions throughout the globe. The corporate has bought 2 million tickets over the past 5 years and works with prime expertise and types to stage live shows, festivals, touring, and immersive experiences.
Below the settlement, Proactiv Leisure’s Managing Director Nicolas Renna will proceed to guide the corporate’s day-to-day operations and work carefully with Masterworks President Mark Cavell, in addition to Sony Music Spain & Portugal President Jose-Maria Barbat on behalf of SME’s Latin Iberia area. Proactiv Leisure will assist develop its enterprise via an expanded vary of occasions, venues, and experiences.
Proactiv Leisure was based in 1987 by Horacio Renna, a pioneer in occasion manufacturing within the Spanish and Latin American markets. The corporate’s dwell music reveals have included performances in Spain by Andrea Bocelli, Malu, Juan Luis Guerra, Dani Martin, Juanes and Maluma, amongst others.
“We’re thrilled to accomplice with Nico and Horacio Renna to take Proactiv Leisure’s enterprise to the subsequent stage and assist extra main artists and types join with followers via high-quality productions globally,” provides Mark Cavell, President of Sony Music Masterworks. “They’ve a powerful imaginative and prescient and key inventive relationships world wide. Taken along with Sony Music’s expertise sources, and broad portfolio of dwell leisure properties, we sit up for creating much more modern dwell experiences for audiences in all places.”
“I really feel very proud to proceed my father’s legacy, in addition to the work I started at Proactiv Leisure virtually 20 years in the past, with a accomplice like Sony Music Leisure,” provides Nicholas Renna, Managing Director of Proactiv Leisure. “We share imaginative and prescient and values, and we’re firmly dedicated to creating a world chief in manufacturing and promotion of dwell experiences. With the help of Mark Cavell and the remainder of the staff throughout SME’s international community, we are going to entry new territories, develop our portfolio of properties and generate feelings to new audiences.”
“I’m very completely happy and proud that Proactiv Leisure, which I based over 35 years in the past, is becoming a member of the Sony Music Leisure household,” provides Horacio Renna, Founding father of Proactiv Leisure. “We’ve constructed our firm to be one of many leaders in our sector and a standard-bearer via our values, professionalism, and laborious work. Right now begins a brand new period of success, made even larger by a accomplice with such nice historical past and world-class capabilities.”
Lisbeth R. Barron initiated the transactions and Barron Worldwide Group, LLC represented Proactiv Leisure as its unique and strategic monetary advisor.
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