When COVID-19 shut the world down, it didn’t simply go away music followers and not using a interest. Many concert-goers have been disconnected from the communities and areas the place they might really be themselves. Dwell music is on the core of Los Angeles, and town was deeply disadvantaged of the group created by concert events. Hollywood is stuffed with iconic music venues like The Palladium, The Roxy, and The Fonda, however no one knew when or how dwell music would return amidst the pandemic. Sadly, we knew it might be one of many final issues to return.
Positioned amongst Hollywood’s legendary dwell music venues is NeueHouse, a non-public work and social house for creators specializing in group, design, tradition, and hospitality. NeueHouse’s Govt Director of Enterprise Growth, Casey Dolkas, turned a ardour undertaking into the protected return of dwell music in Los Angeles. Again in the summertime of 2021, NeueHouse launched Sundown Sounds and hosted their first occasion with legendary artist Moby. Since then, the venue has hosted intimate reveals solely for its members that includes BANKS, Arlo Parks, Polo & Pan, Bob Moses and Bobby Gonz that includes a Q&A moderated by Coldplay’s Chris Martin. In mild of its success, Fakazakamp spoke with Dolkas and CEO Josh Wyatt in regards to the inception of the undertaking, the return of dwell music, and the way forward for Sundown Sounds.
BILLBOARD: What impressed you to create Sundown Sounds?
WYATT: Music is a core a part of our artistic DNA as a model and group. NeueHouse has at all times been a welcoming residence to music business and to established and rising expertise. With our plentiful out of doors occasion and efficiency areas, and a robust need to re-engage our members who had been locked up at residence, Sundown Sounds was born in summer season 2021. On the time, a lot of the iconic music venues surrounding us in Hollywood have been shut. So, we needed to assist the business, artists and our group. Casey and the workforce actually delivered on that mission.
BILLBOARD: Inform us in regards to the technique of planning and executing your first present. Who was the act? How did it go?
DOLKAS: It was really serendipitous. Moby was keen on internet hosting a documentary premiere and album launch get together, so we reached out and he needed to host it at NeueHouse. That was our first official Sundown Sounds occasion and it was unimaginable. Moby performed an unforgettable acoustic set and since then we’ve been in a position to spotlight icons like Moby, but in addition companion with rising names from our shut label associates like Capitol Data and Atlantic Data.
BILLBOARD: What are a few of your favourite Sundown Sounds moments for the reason that undertaking’s inception?
DOLKAS: We like to allow our group to find new artists. When labels attain out seeking to companion with NeueHouse, we’re at all times keen on testing their rosters. A number of favorites come to thoughts. First, Bob Moses as a result of it was such an enormous manufacturing. We hosted a rooftop present with their label Astrelwerks on the eve of the album launch. There have been 450 company and Amazon Dwell streamed the efficiency. Subsequent, I’d say BANKS as a result of she is so wildly gifted. She’s a buddy from school and we’ve been in a position to program occasions at NeueHouse for her album releases. Final, however not least, Arlo Parks. Seeing her progress in real- time proper earlier than receiving two Grammy nominations was so rewarding. As music followers, we love supporting rising acts and bringing that second of discovery to our members.
BILLBOARD: Inform us in regards to the in-house content material creation side of the model.
WYATT: We’re growing content material and an editorial platform by way of our common programming, occasions and member tales, and amplifying that by way of NeueJournal and our social media channels. Our in-house programming and inventive groups curate all of the experiences and produce probably the most partaking content material from artist interviews, behind the scenes content material, photo-shoots, to brief movies. We’re all about creativity and tradition, and storytelling is central to that.
BILLBOARD: Why ought to individuals become involved with Sundown Sounds and NeueHouse?
DOLKAS: We’re massive on group, collaboration, and creativity. NeueHouse introduced dwell music again safely at a time when individuals wanted it most. Fortuitously, the undertaking has taken off, and we are able to encourage our members whereas highlighting each icons rising expertise. We hope to take this to all NeueHouse places for our members, together with our new properties in Venice Seashore, opening this fall and Miami, opening subsequent yr.
WYATT: What Casey and the workforce have managed to attain right here is reflective of the variety of particular person creators, manufacturers, firms, industries, companions, and expertise that type what we really think about as a artistic ecosystem.
BILLBOARD: The place do you see Sundown Sounds in 5 years?
WYATT: We see the undertaking persevering with to change into greater and higher when it comes to expertise and the place else we are able to take it. Along with our different NeueHouse places, we ultimately wish to take this format into different international cities and to assist and companion with different cultural platforms and venues given our artistic community and rising international group.
Join with NeueHouse right here and keep tuned for extra from Sundown Sounds.
This content material was created in partnership with NeueHouse.
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