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Following a profitable launch abroad, the Samsonite RED BTS Butter Recipe Assortment is now out there within the U.S. and Canada. The ten-piece assortment, which launched Stateside on Jan. 12, consists of baggage, a backpack, a mini crossbody bag, a pouch bag, an expandable bag (out there solely within the U.S.) and a three-piece baggage tag set full with photographs of melting butter.
The hardshell baggage ranges from $220 to $315 for carry-on and trunk-style choices out there in buttery yellow and midnight black. The baggage options printed graphic motifs and wheel caps channeling the “Butter” vibe. There’s additionally a DIY customization package, in order that BTS Military members can personalize their new suitcase with interchanging baggage handles, wheel caps and extra.
Samsonite/Bighit Music
The gathering consists of an expandable tote bag ($80) that transforms right into a mini tote bag and options the “Butter” brand on the underside, a pouch bag ($60), three-in-one baggage tags ($45) and a mini crossbody bag ($50).
Samsonite/Bighit
Samsonite/Bighit
BTS Butter & Samsonite RED Mini Crossbody Bag
Like different BTS merch, the Samsonite assortment is sort of offered out, however there are just a few items nonetheless out there in restricted quantiles just like the mini crossbody and pouch bag.
In honor of the brand new marketing campaign, Samsonite RED debuted a “Butter Recipe” marketing campaign video impressed by the hit single. BTS’ “Butter” topped the Fakazakamp Scorching 100 chart for 10 weeks and broke YouTube’s report for the largest premiere of all time with almost 4 million viewers. The “Butter” music video has since surpassed 810 million views on YouTube.
After all, Samsonite isn’t the one main model to launch a group celebrating one of many Bangtan Boys’ greatest hits. Nordstrom and Casetify are simply two of the manufacturers which have launched collections impressed by “Butter.” Click on right here for extra BTS merch that followers gained’t have the option to withstand.
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